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Global Gum to 2014 (Confectionery) Product Image

Global Gum to 2014 (Confectionery)

  • ID: 1539771
  • January 2011
  • Region: Global
  • 25 pages
  • Datamonitor

Introduction

This databook provides key data and information on the Global Gum (Confectionery). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

-The gum category was valued at $18,657.3m in 2009, representing a CAGR of 4.2% since 2004.
-By the end of 2014, the gum category will be worth $23,020.9m, with an expected CAGR of 4.3% between 2009 and 2014.
-The gum market volume totaled 1,167.3 million kg in 2009, representing a CAGR of 3.3% since 2004.
-By the end of 2014, the gum market will total 1,383.4 million kg, with an expected CAGR of 3.5% between 2009 and 2014.
-The gum market was led by chewing gum - sugar free (representing 50.9% of the total value) followed by chewing gum - regular and bubble gum, with a 21.9% and 14.8% market share, respectively. Chewing gum - functional accounts for the remaining 12.4% share.
Global Gum (Confectionery)

-Design effective marketing and sales strategies by identifying key market categories and segments

-Identify key players within the market to plan lucrative M&A, partnerships and agreements



Chapter 1 Executive Summary
Summary category level: gum

Chapter 2 Definition

Chapter 3 Category Analysis: Gum
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

LIST OF FIGURES
Figure 1: Gum, Global, value by segment ($m), 2004-14
Figure 2: Gum, Global, category growth comparison, by value, 2004-14
Figure 3: Gum, Global, volume by segment (kg, million), 2004-14
Figure 4: Gum, Global, category growth comparison, by volume, 2004-14
Figure 5: Gum, Global, company share (top five companies) by value (%), 2008-09
Figure 6: Gum, Global, distribution channels by value (%), 2008-09
Figure 7: Annual data review process

LIST OF TABLES
Table 1: Gum category definitions
Table 2: Gum distribution channels
Table 3: Gum, Global, value by segment ($m), 2004-09
Table 4: Gum, Global, value forecast by segment ($m), 2009-14
Table 5: Gum, Global, volume by segment (kg, million), 2004-09
Table 6: Gum, Global, volume forecast by segment (kg, million), 2009-14
Table 7: Gum, Global, company share (top 20 companies) by value (%), 2008-09
Table 8: Gum, Global, value by company ($m), 2008-09
Table 9: Gum, Global, distribution channels by value (%), 2008-09
Table 10: Gum, Global, value by distribution channel ($m), 2008-09
Table 11: Gum, Global, expenditure per capita ($), 2004-09
Table 12: Gum, Global, forecast expenditure per capita ($), 2009-14
Table 13: Gum, Global, consumption per capita (kg), 2004-09
Table 14: Gum, Global, forecast consumption per capita (kg), 2009-14

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