|
|
 |
|
Viewing report
|
|
|
|
Global Gum to 2014 (Confectionery)
Datamonitor, Jan 2011, Pages: 25
Introduction
This databook provides key data and information on the Global Gum (Confectionery). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The gum category was valued at $18,657.3m in 2009, representing a CAGR of 4.2% since 2004.
-By the end of 2014, the gum category will be worth $23,020.9m, with an expected CAGR of 4.3% between 2009 and 2014.
-The gum market volume totaled 1,167.3 million kg in 2009, representing a CAGR of 3.3% since 2004.
-By the end of 2014, the gum market will total 1,383.4 million kg, with an expected CAGR of 3.5% between 2009 and 2014.
-The gum market was led by chewing gum - sugar free (representing 50.9% of the total value) followed by chewing gum - regular and bubble gum, with a 21.9% and 14.8% market share, respectively. Chewing gum - functional accounts for the remaining 12.4% share.
Global Gum (Confectionery)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
|
|
|
|
