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Brandy in Indonesia to 2014 (Spirits)
Datamonitor, Jan 2011, Pages: 34
Introduction
This databook provides key data and information on the Brandy in Indonesia (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The brandy category was valued at IDR181,556.5m ($18.7m) in 2009, representing a CAGR of 5.5% since 2004.
-By the end of 2014, the brandy category will be worth IDR230,562.2m ($23.8m), with an expected CAGR of 4.9% between 2009 and 2014.
-The brandy market volume totaled 0.7 million liters in 2009, representing a CAGR of 4.9% since 2004.
-By the end of 2014, the brandy market will total 0.8 million liters, with an expected CAGR of 4.3% between 2009 and 2014.
-The brandy market was led by other grape brandy (representing 75.6% of the total value) followed by cognac and Armagnac, with an 11.3% and 10% market share, respectively. Fruit brandy accounts for the remaining 3.1% share.
-LVMH Moet Hennessy Louis Vuitton SA is the market leader with a 41.9% share of the market.
Brandy in Indonesia (Spirits)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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