Brandy in Italy to 2014 (Spirits)
Datamonitor, January 2011, Pages: 34
Introduction
This databook provides key data and information on the Brandy in Italy (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The brandy category was valued at €818.5m ($1,199m) in 2009, representing a negative CAGR of 5.1% since 2004.
-By the end of 2014, the brandy category will be worth €767.5m ($1,124.2m), with an expected negative CAGR of 1.3% between 2009 and 2014.
-The brandy market volume totaled 29.6 million liters in 2009, representing a negative CAGR of 3.4% since 2004.
-By the end of 2014, the brandy market will total 26 million liters, with an expected negative CAGR of 2.6% between 2009 and 2014.
-The brandy market was led by fruit brandy (representing 64% of the total value) followed by other grape brandy and cognac, with a 32.9% and 2.6% market share, respectively. Armagnac accounts for the remaining 0.5% share.
-Diageo plc is the market leader with a 28.9% share of the market.
Brandy in Italy (Spirits)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
Chapter 1 Executive Summary
Summary category level: brandy
Chapter 2 Definition
Chapter 3 Category Analysis: Brandy
Value analysis (Euro), 2004-09
Value analysis (Euro), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita
Chapter 4 Macroeconomic Profile
Macroeconomic Indicators
Chapter 5 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research
LIST OF FIGURES
Figure 1: Brandy, Italy, value by segment (€m), 2004-14
Figure 2: Brandy, Italy, category growth comparison, by value, 2004-14
Figure 3: Brandy, Italy, volume by segment (liters, million), 2004-14
Figure 4: Brandy, Italy, category growth comparison, by volume, 2004-14
Figure 5: Brandy, Italy, company share by volume (%), 2008-09
Figure 6: Brandy, Italy, distribution channels by volume (%), 2008-09
Figure 7: Annual data review process
LIST OF TABLES
Table 1: Brandy category definitions
Table 2: Brandy distribution channels
Table 3: Brandy, Italy, value by segment (€m), 2004-09
Table 4: Brandy, Italy, value forecast by segment (€m), 2009-14
Table 5: Brandy, Italy, value by segment ($m), 2004-09
Table 6: Brandy, Italy, value forecast by segment ($m), 2009-14
Table 7: Brandy, Italy, volume by segment (liters, million), 2004-09
Table 8: Brandy, Italy, volume forecast by segment (liters, million), 2009-14
Table 9: Brandy, Italy, brand share by volume (%), 2008-09
Table 10: Brandy, Italy, volume by brand (liters, million), 2008-09
Table 11: Brandy, Italy, company share by volume (%), 2008-09
Table 12: Brandy, Italy, volume by company (liters, million), 2008-09
Table 13: Brandy, Italy, distribution channels by volume (%), 2008-09
Table 14: Brandy, Italy, volume by distribution channel (liters, million), 2008-09
Table 15: Brandy, Italy, expenditure per capita (€), 2004-09
Table 16: Brandy, Italy, forecast expenditure per capita (€), 2009-14
Table 17: Brandy, Italy, expenditure per capita ($), 2004-09
Table 18: Brandy, Italy, forecast expenditure per capita ($), 2009-14
Table 19: Brandy, Italy, consumption per capita (liters), 2004-09
Table 20: Brandy, Italy, forecast consumption per capita (liters), 2009-14
Table 21: Italy population, by age group, 2004-09 (millions)
Table 22: Italy population forecast, by age group, 2009-14 (millions)
Table 23: Italy population, by gender, 2004-09 (millions)
Table 24: Italy population forecast, by gender, 2009-14 (millions)
Table 25: Italy nominal GDP, 2004-09 (€bn, nominal prices)
Table 26: Italy nominal GDP forecast, 2009-14 (€bn, nominal prices)
Table 27: Italy real GDP, 2004-09 (€bn, 2000 prices)
Table 28: Italy real GDP forecast, 2009-14 (€bn, 2000 prices)
Table 29: Italy real GDP, 2004-09 ($bn, 2000 prices)
Table 30: Italy real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 31: Italy consumer price index, 2004-09 (2000=100)
Table 32: Italy consumer price index, 2009-14 (2000=100)
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