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Specialty Spirits in Malaysia to 2014 (Spirits)
Datamonitor, Jan 2011, Pages: 33
Introduction
This databook provides key data and information on the Specialty Spirits in Malaysia (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data -Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The specialty spirits category was valued at MYR31.3m ($9.4m) in 2009, representing a CAGR of 0.8% since 2004. -By the end of 2014, the specialty spirits category will be worth MYR34.7m ($10.4m), with an expected CAGR of 2.1% between 2009 and 2014. -The specialty spirits market volume totaled 3.7 million liters in 2009, representing a CAGR of 1.5% since 2004. -By the end of 2014, the specialty spirits market will total 4.1 million liters, with an expected CAGR of 1.9% between 2009 and 2014. Specialty Spirits in Malaysia (Spirits)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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