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Brandy in Mexico to 2014 (Spirits)
Datamonitor, Jan 2011, Pages: 35
Introduction
This databook provides key data and information on the Brandy in Mexico (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The brandy category was valued at MXN2,937.7m ($264m) in 2009, representing a negative CAGR of 5.1% since 2004.
-By the end of 2014, the brandy category will be worth MXN2,807.3m ($252.2m), with an expected negative CAGR of 0.9% between 2009 and 2014.
-The brandy market volume totaled 34.1 million liters in 2009, representing a negative CAGR of 4.6% since 2004.
-By the end of 2014, the brandy market will total 32 million liters, with an expected negative CAGR of 1.3% between 2009 and 2014.
-The brandy market was led by other grape brandy segment accounting for a 75% share in 2009.
-Pernod Ricard is the market leader with a 67.7% share of the market.
Brandy in Mexico (Spirits)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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