|
|
 |
|
Viewing report
|
|
|
|
Liqueurs in Mexico to 2014 (Spirits)
Datamonitor, Jan 2011, Pages: 35
Introduction
This databook provides key data and information on the Liqueurs in Mexico (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The liqueurs category was valued at MXN1,378.6m ($123.9m) in 2009, representing a CAGR of 2.2% since 2004.
-By the end of 2014, the liqueurs category will be worth MXN1,570.5m ($141.1m), with an expected CAGR of 2.6% between 2009 and 2014.
-The liqueurs market volume totaled 7.5 million liters in 2009, representing a CAGR of 2.2% since 2004.
-By the end of 2014, the liqueurs market will total 8.3 million liters, with an expected CAGR of 2% between 2009 and 2014.
-The liqueurs market was led by cream liqueurs (representing 60.8% of the total value) followed by other liqueurs, with a 22.5% share. Fruit liqueurs accounts for the remaining 16.7% share.
-Pernod Ricard is the market leader with a 39.8% share of the market.
Liqueurs in Mexico (Spirits)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
|
|
|
|
