|
|
 |
|
Viewing report
|
|
|
|
Brandy in the Netherlands to 2014 (Spirits)
Datamonitor, Jan 2011, Pages: 34
Introduction
This databook provides key data and information on the Brandy in the Netherlands (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The brandy category was valued at €179.7m ($263.2m) in 2009, representing a negative CAGR of 0.9% since 2004.
-By the end of 2014, the brandy category will be worth €175.4m ($257m), with an expected negative CAGR of 0.5% between 2009 and 2014.
-The brandy market volume totaled 5.7 million liters in 2009, representing a negative CAGR of 0.7% since 2004.
-By the end of 2014, the brandy market will total 5.6 million liters, with an expected negative CAGR of 0.6% between 2009 and 2014.
-The brandy market was led by cognac (representing 53.9% of the total value) followed by other grape brandy and fruit brandy, with a 37.8% and 6.7% market share, respectively. Armagnac accounts for the remaining 1.6% share.
-Remy Cointreau is the market leader with a 6.1% share of the market.
Brandy in the Netherlands (Spirits)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
|
|
|
|
