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Brandy in Nigeria to 2014 (Spirits)
Datamonitor, Jan 2011, Pages: 36
Introduction
This databook provides key data and information on the Brandy in Nigeria (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The brandy category was valued at NGN7,529.8m ($64.7m) in 2009, representing a CAGR of 3.3% since 2004.
-By the end of 2014, the brandy category will be worth NGN8,840.3m ($76m), with an expected CAGR of 3.3% between 2009 and 2014.
-The brandy market volume totaled 5.8 million liters in 2009, representing a CAGR of 2.3% since 2004.
-By the end of 2014, the brandy market will total 6.6 million liters, with an expected CAGR of 2.5% between 2009 and 2014.
-The brandy market was led by other grape brandy (representing 70% of the total value) followed by fruit brandy and cognac, with a 28.6% and 0.9% market share, respectively. Armagnac accounts for the remaining 0.5% share.
-Pernod Ricard is the market leader with a 41% share of the market.
Brandy in Nigeria (Spirits)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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