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Liqueurs in Nigeria to 2014 (Spirits)
Datamonitor, Jan 2011, Pages: 34
Introduction
This databook provides key data and information on the Liqueurs in Nigeria (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The liqueurs category was valued at NGN2,189.9m ($18.8m) in 2009, representing a CAGR of 5% since 2004.
-By the end of 2014, the liqueurs category will be worth NGN2,851.3m ($24.5m), with an expected CAGR of 5.4% between 2009 and 2014.
-The liqueurs market volume totaled 1 million liters in 2009, representing a CAGR of 2.9% since 2004.
-By the end of 2014, the liqueurs market will total 1.2 million liters, with an expected CAGR of 2.6% between 2009 and 2014.
-The liqueurs market was led by cream liqueurs (representing 58.4% of the total value) followed by fruit liqueurs, with a 24.7% share. Other liqueurs accounts for the remaining 16.9% share.
-Davide Campari-Milano S.p.A. is the market leader with a 10.2% share of the market.
Liqueurs in Nigeria (Spirits)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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