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Gin & Genever in Nigeria to 2014 (Spirits)
Datamonitor, Jan 2011, Pages: 31
Introduction
This databook provides key data and information on the Gin & Genever in Nigeria (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The gin & genever category was valued at NGN4,120.7m ($35.4m) in 2009, representing a CAGR of 2.2% since 2004.
-By the end of 2014, the gin & genever category will be worth NGN4,963.2m ($42.6m), with an expected CAGR of 3.8% between 2009 and 2014.
-The gin & genever market volume totaled 4.2 million liters in 2009, representing a CAGR of 2.3% since 2004.
-By the end of 2014, the gin & genever market will total 4.8 million liters, with an expected CAGR of 2.6% between 2009 and 2014.
-Diageo plc is the market leader with a 44.7% share of the market.
Gin & Genever in Nigeria (Spirits)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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