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Liqueurs in Pakistan to 2014 (Spirits)
Datamonitor, Jan 2011, Pages: 33
Introduction
This databook provides key data and information on the Liqueurs in Pakistan (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The liqueurs category was valued at PKR503.3m ($7.1m) in 2009, representing a CAGR of 5.4% since 2004.
-By the end of 2014, the liqueurs category will be worth PKR620.3m ($8.8m), with an expected CAGR of 4.3% between 2009 and 2014.
-The liqueurs market volume totaled 1.2 million liters in 2009, representing a CAGR of 2.4% since 2004.
-By the end of 2014, the liqueurs market will total 1.3 million liters, with an expected CAGR of 1.8% between 2009 and 2014.
-The liqueurs market was led by cream liqueurs (representing 41.2% of the total value) followed by fruit liqueurs, with a 37% share. Other liqueurs accounts for the remaining 21.8% share.
-Murree Brewery Company Ltd is the market leader with a 60.2% share of the market.
Liqueurs in Pakistan (Spirits)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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