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Brandy in the Philippines to 2014 (Spirits)
Datamonitor, Jan 2011, Pages: 34
Introduction
This databook provides key data and information on the Brandy in the Philippines (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The brandy category was valued at PHP33,939m ($763.1m) in 2009, representing a CAGR of 7.4% since 2004.
-By the end of 2014, the brandy category will be worth PHP45,298.5m ($1,018.5m), with an expected CAGR of 5.9% between 2009 and 2014.
-The brandy market volume totaled 22 million liters in 2009, representing a CAGR of 5.3% since 2004.
-By the end of 2014, the brandy market will total 26.6 million liters, with an expected CAGR of 3.9% between 2009 and 2014.
-The brandy market was led by other grape brandy (representing 89.4% of the total value) followed by fruit brandy and cognac, with a 10.5% and 0.12% market share, respectively. Armagnac accounts for the remaining 0.1% share.
-San Miguel Corporation is the market leader with a 40.1% share of the market.
Brandy in the Philippines (Spirits)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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