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Liqueurs in the Philippines to 2014 (Spirits)
Datamonitor, Jan 2011, Pages: 34
Introduction
This databook provides key data and information on the Liqueurs in the Philippines (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The liqueurs category was valued at PHP192.8m ($4.3m) in 2009, representing a CAGR of 5.2% since 2004.
-By the end of 2014, the liqueurs category will be worth PHP252.6m ($5.7m), with an expected CAGR of 5.5% between 2009 and 2014.
-The liqueurs market volume totaled 0.1 million liters in 2009, representing a CAGR of 4.5% since 2004.
-By the end of 2014, the liqueurs market will total 0.2 million liters, with an expected CAGR of 4.7% between 2009 and 2014.
-The liqueurs market was led by cream liqueurs (representing 61.5% of the total value) followed by fruit liqueurs, with a 23.8% share. Other liqueurs accounts for the remaining 14.8% share.
-Diageo plc is the market leader with a 40.1% share of the market.
Liqueurs in the Philippines (Spirits)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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