|
|
 |
|
Viewing report
|
|
|
|
Brandy in Poland to 2014 (Spirits)
Datamonitor, Jan 2011, Pages: 35
Introduction
This databook provides key data and information on the Brandy in Poland (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The brandy category was valued at PLN405.3m ($168.3m) in 2009, representing a negative CAGR of 12.8% since 2004.
-By the end of 2014, the brandy category will be worth PLN369.6m ($153.4m), with an expected negative CAGR of 1.8% between 2009 and 2014.
-The brandy market volume totaled 3.5 million liters in 2009, representing a negative CAGR of 12.1% since 2004.
-By the end of 2014, the brandy market will total 3.2 million liters, with an expected negative CAGR of 2% between 2009 and 2014.
-The brandy market was led by fruit brandy (representing 49% of the total value) followed by other grape brandy with a 41.4% share. Cognac accounts for the remaining 9.5% share.
-Vinex Preslav is the market leader with a 16.4% share of the market.
Brandy in Poland (Spirits)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
|
|
|
|
