Liqueurs in Poland to 2014 (Spirits)
Datamonitor, January 2011, Pages: 36
Introduction
This databook provides key data and information on the Liqueurs in Poland (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The liqueurs category was valued at PLN86.8m ($36m) in 2009, representing a negative CAGR of 6.7% since 2004.
-By the end of 2014, the liqueurs category will be worth PLN74.2m ($30.8m), with an expected negative CAGR of 3.1% between 2009 and 2014.
-The liqueurs market volume totaled 1 million liters in 2009, representing a negative CAGR of 5.6% since 2004.
-By the end of 2014, the liqueurs market will total 0.9 million liters, with an expected negative CAGR of 3.9% between 2009 and 2014.
-The liqueurs market was led by other liqueurs (representing 52.9% of the total value) followed by cream liqueurs, with a 26% share. Fruit liqueurs accounts for the remaining 21.1% share.
-Pernod Ricard is the market leader with a 17.9% share of the market.
Liqueurs in Poland (Spirits)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
Chapter 1 Executive Summary
Summary category level: liqueurs
Chapter 2 Definition
Chapter 3 Category Analysis: Liqueurs
Value analysis (Polish Zloty), 2004-09
Value analysis (Polish Zloty), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita
Chapter 4 Macroeconomic Profile
Macroeconomic Indicators
Chapter 5 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research
LIST OF FIGURES
Figure 1: Liqueurs, Poland, value by segment (PLNm), 2004-14
Figure 2: Liqueurs, Poland, category growth comparison, by value, 2004-14
Figure 3: Liqueurs, Poland, volume by segment (liters, million), 2004-14
Figure 4: Liqueurs, Poland, category growth comparison, by volume, 2004-14
Figure 5: Liqueurs, Poland, company share by volume (%), 2008-09
Figure 6: Liqueurs, Poland, distribution channels by volume (%), 2008-09
Figure 7: Annual data review process
LIST OF TABLES
Table 1: Liqueurs category definitions
Table 2: Liqueurs distribution channels
Table 3: Liqueurs, Poland, value by segment (PLNm), 2004-09
Table 4: Liqueurs, Poland, value forecast by segment (PLNm), 2009-14
Table 5: Liqueurs, Poland, value by segment ($m), 2004-09
Table 6: Liqueurs, Poland, value forecast by segment ($m), 2009-14
Table 7: Liqueurs, Poland, volume by segment (liters, million), 2004-09
Table 8: Liqueurs, Poland, volume forecast by segment (liters, million), 2009-14
Table 9: Liqueurs, Poland, brand share by volume (%), 2008-09
Table 10: Liqueurs, Poland, volume by brand (liters, million), 2008-09
Table 11: Liqueurs, Poland, company share by volume (%), 2008-09
Table 12: Liqueurs, Poland, volume by company (liters, million), 2008-09
Table 13: Liqueurs, Poland, distribution channels by volume (%), 2008-09
Table 14: Liqueurs, Poland, volume by distribution channel (liters, million), 2008-09
Table 15: Liqueurs, Poland, expenditure per capita (PLN), 2004-09
Table 16: Liqueurs, Poland, forecast expenditure per capita (PLN), 2009-14
Table 17: Liqueurs, Poland, expenditure per capita ($), 2004-09
Table 18: Liqueurs, Poland, forecast expenditure per capita ($), 2009-14
Table 19: Liqueurs, Poland, consumption per capita (liters), 2004-09
Table 20: Liqueurs, Poland, forecast consumption per capita (liters), 2009-14
Table 21: Poland population, by age group, 2004-09 (millions)
Table 22: Poland population forecast, by age group, 2009-14 (millions)
Table 23: Poland population, by gender, 2004-09 (millions)
Table 24: Poland population forecast, by gender, 2009-14 (millions)
Table 25: Poland nominal GDP, 2004-09 (PLNbn, nominal prices)
Table 26: Poland nominal GDP forecast, 2009-14 (PLNbn, nominal prices)
Table 27: Poland real GDP, 2004-09 (PLNbn, 2000 prices)
Table 28: Poland real GDP forecast, 2009-14 (PLNbn, 2000 prices)
Table 29: Poland real GDP, 2004-09 ($bn, 2000 prices)
Table 30: Poland real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 31: Poland consumer price index, 2004-09 (2000=100)
Table 32: Poland consumer price index, 2009-14 (2000=100)
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