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Vodka in Poland to 2014 (Spirits) Product Image

Vodka in Poland to 2014 (Spirits)

  • ID: 1539871
  • January 2011
  • Region: Poland
  • 36 pages
  • Datamonitor

Introduction

This databook provides key data and information on the Vodka in Poland (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

-The vodka category was valued at PLN12,143.3m ($5,041m) in 2009, representing a CAGR of 5.2% since 2004.
-By the end of 2014, the vodka category will be worth PLN17,575.5m ($7,296.1m), with an expected CAGR of 7.7% between 2009 and 2014.
-The vodka market volume totaled 316 million liters in 2009, representing a CAGR of 5.9% since 2004.
-By the end of 2014, the vodka market will total 425.7 million liters, with an expected CAGR of 6.1% between 2009 and 2014.
-The vodka market was led by unflavored vodka (representing 84% of the total value), with flavored vodka accounting for the remaining 16% share.
-Belvédère S.A. is the market leader with a 28.5% share of the market.
Vodka in Poland (Spirits)

-Design effective marketing and sales strategies by identifying key market categories and segments

-Identify key players within the market to plan lucrative M&A, partnerships and agreements

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Chapter 1 Executive Summary
Summary category level: vodka

Chapter 2 Definition

Chapter 3 Category Analysis: Vodka
Value analysis (Polish Zloty), 2004-09
Value analysis (Polish Zloty), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Macroeconomic Profile
Macroeconomic Indicators

Chapter 5 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

LIST OF FIGURES
Figure 1: Vodka, Poland, value by segment (PLNm), 2004-14
Figure 2: Vodka, Poland, category growth comparison, by value, 2004-14
Figure 3: Vodka, Poland, volume by segment (liters, million), 2004-14
Figure 4: Vodka, Poland, category growth comparison, by volume, 2004-14
Figure 5: Vodka, Poland, company share by volume (%), 2008-09
Figure 6: Vodka, Poland, distribution channels by volume (%), 2008-09
Figure 7: Annual data review process

LIST OF TABLES
Table 1: Vodka category definitions
Table 2: Vodka distribution channels
Table 3: Vodka, Poland, value by segment (PLNm), 2004-09
Table 4: Vodka, Poland, value forecast by segment (PLNm), 2009-14
Table 5: Vodka, Poland, value by segment ($m), 2004-09
Table 6: Vodka, Poland, value forecast by segment ($m), 2009-14
Table 7: Vodka, Poland, volume by segment (liters, million), 2004-09
Table 8: Vodka, Poland, volume forecast by segment (liters, million), 2009-14
Table 9: Vodka, Poland, brand share by volume (%), 2008-09
Table 10: Vodka, Poland, volume by brand (liters, million), 2008-09
Table 11: Vodka, Poland, company share by volume (%), 2008-09
Table 12: Vodka, Poland, volume by company (liters, million), 2008-09
Table 13: Vodka, Poland, distribution channels by volume (%), 2008-09
Table 14: Vodka, Poland, volume by distribution channel (liters, million), 2008-09
Table 15: Vodka, Poland, expenditure per capita (PLN), 2004-09
Table 16: Vodka, Poland, forecast expenditure per capita (PLN), 2009-14
Table 17: Vodka, Poland, expenditure per capita ($), 2004-09
Table 18: Vodka, Poland, forecast expenditure per capita ($), 2009-14
Table 19: Vodka, Poland, consumption per capita (liters), 2004-09
Table 20: Vodka, Poland, forecast consumption per capita (liters), 2009-14
Table 21: Poland population, by age group, 2004-09 (millions)
Table 22: Poland population forecast, by age group, 2009-14 (millions)
Table 23: Poland population, by gender, 2004-09 (millions)
Table 24: Poland population forecast, by gender, 2009-14 (millions)
Table 25: Poland nominal GDP, 2004-09 (PLNbn, nominal prices)
Table 26: Poland nominal GDP forecast, 2009-14 (PLNbn, nominal prices)
Table 27: Poland real GDP, 2004-09 (PLNbn, 2000 prices)
Table 28: Poland real GDP forecast, 2009-14 (PLNbn, 2000 prices)
Table 29: Poland real GDP, 2004-09 ($bn, 2000 prices)
Table 30: Poland real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 31: Poland consumer price index, 2004-09 (2000=100)
Table 32: Poland consumer price index, 2009-14 (2000=100)

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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