|
|
 |
|
Viewing report
|
|
|
|
Brandy in Singapore to 2014 (Spirits)
Datamonitor, Jan 2011, Pages: 34
Introduction
This databook provides key data and information on the Brandy in Singapore (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The brandy category was valued at SGD102.5m ($72.5m) in 2009, representing negative a CAGR of 1.2% since 2004.
-By the end of 2014, the brandy category will be worth SGD96.5m ($68.2m), with an expected negative CAGR of 1.2% between 2009 and 2014.
-The brandy market volume totaled 2.3 million liters in 2009, representing a negative CAGR of 1.6% since 2004.
-By the end of 2014, the brandy market will total 2.1 million liters, with an expected negative CAGR of 1.7% between 2009 and 2014.
-The brandy market was led by cognac (representing 66.4% of the total value) followed by other grape brandy and fruit brandy, with a 22.3% and 11.2% market share, respectively. Armagnac accounts for the remaining 0.1% share.
-Remy Cointreau is the market leader with a 31% share of the market.
Brandy in Singapore (Spirits)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
|
|
|
|
