|
|
 |
|
Viewing report
|
|
|
|
Brandy in South Korea to 2014 (Spirits)
Datamonitor, Jan 2011, Pages: 34
Introduction
This databook provides key data and information on the Brandy in South Korea (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The brandy category was valued at KRW19,615.2m ($17.8m) in 2009, representing a negative CAGR of 2% since 2004.
-By the end of 2014, the brandy category will be worth KRW20,676.6m ($18.8m), with an expected CAGR of 1.1% between 2009 and 2014.
-The brandy market volume totaled 1.1 million liters in 2009, representing a negative CAGR of 0.8% since 2004.
-By the end of 2014, the brandy market will total 1.1 million liters, with an expected CAGR of 0.2% between 2009 and 2014.
-The brandy market was led by fruit brandy (representing 41% of the total value) followed by cognac with a 37.3% share. Other grape brandy accounts for the remaining 21.7% share.
Brandy in South Korea (Spirits)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
|
|
|
|
