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Gin & Genever in Taiwan to 2014 (Spirits)

Datamonitor, January 2011, Pages: 31

Introduction

This databook provides key data and information on the Gin & Genever in Taiwan (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

-The gin & genever category was valued at NT$1,696.9m ($53.8m) in 2009, representing a CAGR of 6.7% since 2004.
-By the end of 2014, the gin & genever category will be worth NT$2,267.7m ($72m), with an expected CAGR of 6% between 2009 and 2014.
-The gin & genever market volume totaled 2.6 million liters in 2009, representing a CAGR of 6.3% since 2004.
-By the end of 2014, the gin & genever market will total 3.4 million liters, with an expected CAGR of 5.4% between 2009 and 2014.
-Bacardi Limited is the market leader with a 20.3% share of the market.
Gin & Genever in Taiwan (Spirits)

-Design effective marketing and sales strategies by identifying key market categories and segments

-Identify key players within the market to plan lucrative M&A, partnerships and agreements



Chapter 1 Executive Summary
Summary category level: gin & genever

Chapter 2 Definition

Chapter 3 Category Analysis: Gin & Genever
Value analysis (New Taiwan Dollar), 2004-09
Value analysis (New Taiwan Dollar), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Macroeconomic Profile
Macroeconomic Indicators

Chapter 5 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

LIST OF FIGURES
Figure 1: Gin & genever, Taiwan, value (NT$m), 2004-14
Figure 2: Gin & genever, Taiwan, volume (liters, million), 2004-14
Figure 3: Gin & genever, Taiwan, company share by volume (%), 2008-09
Figure 4: Gin & genever, Taiwan, distribution channels by volume (%), 2008-09
Figure 5: Annual data review process

LIST OF TABLES
Table 1: Gin & Genever category definitions
Table 2: Gin & Genever distribution channels
Table 3: Gin & genever, Taiwan, value (NT$m), 2004-09
Table 4: Gin & genever, Taiwan, value forecast (NT$m), 2009-14
Table 5: Gin & genever, Taiwan, value ($m), 2004-09
Table 6: Gin & genever, Taiwan, value forecast ($m), 2009-14
Table 7: Gin & genever, Taiwan, volume (liters, million), 2004-09
Table 8: Gin & genever, Taiwan, volume forecast (liters, million), 2009-14
Table 9: Gin & genever, Taiwan, brand share by volume (%), 2008-09
Table 10: Gin & genever, Taiwan, volume by brand (liters, million), 2008-09
Table 11: Gin & genever, Taiwan, company share by volume (%), 2008-09
Table 12: Gin & genever, Taiwan, volume by company (liters, million), 2008-09
Table 13: Gin & genever, Taiwan, distribution channels by volume (%), 2008-09
Table 14: Gin & genever, Taiwan, volume by distribution channel (liters, million), 2008-09
Table 15: Gin & genever, Taiwan, expenditure per capita (NT$), 2004-09
Table 16: Gin & genever, Taiwan, forecast expenditure per capita (NT$), 2009-14
Table 17: Gin & genever, Taiwan, expenditure per capita ($), 2004-09
Table 18: Gin & genever, Taiwan, forecast expenditure per capita ($), 2009-14
Table 19: Gin & genever, Taiwan, consumption per capita (liters), 2004-09
Table 20: Gin & genever, Taiwan, forecast consumption per capita (liters), 2009-14
Table 21: Taiwan population, by age group, 2004-09 (millions)
Table 22: Taiwan population forecast, by age group, 2009-14 (millions)
Table 23: Taiwan population, by gender, 2004-09 (millions)
Table 24: Taiwan population forecast, by gender, 2009-14 (millions)
Table 25: Taiwan nominal GDP, 2004-09 (NT$bn, nominal prices)
Table 26: Taiwan nominal GDP forecast, 2009-14 (NT$bn, nominal prices)
Table 27: Taiwan real GDP, 2004-09 (NT$bn, 2000 prices)
Table 28: Taiwan real GDP forecast, 2009-14 (NT$bn, 2000 prices)
Table 29: Taiwan real GDP, 2004-09 ($bn, 2000 prices)
Table 30: Taiwan real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 31: Taiwan consumer price index, 2004-09 (2000=100)
Table 32: Taiwan consumer price index, 2009-14 (2000=100)

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