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Liqueurs in Turkey to 2014 (Spirits)
Datamonitor, Jan 2011, Pages: 34
Introduction
This databook provides key data and information on the Liqueurs in Turkey (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The liqueurs category was valued at TRY177.6m ($136.5m) in 2009, representing a negative CAGR of 0.4% since 2004.
-By the end of 2014, the liqueurs category will be worth TRY187.7m ($144.2m), with an expected CAGR of 1.1% between 2009 and 2014.
-The liqueurs market volume totaled 2.6 million liters in 2009, representing a negative CAGR of 0.3% since 2004.
-By the end of 2014, the liqueurs market will total 2.7 million liters, with an expected CAGR of 0.5% between 2009 and 2014.
-The liqueurs market was led by fruit liqueurs (representing 39.4% of the total value) followed by other liqueurs, with a 35% share. Cream liqueurs accounts for the remaining 25.6% share.
-Diageo plc is the market leader with a 45.8% share of the market.
Liqueurs in Turkey (Spirits)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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