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Brandy in Uruguay to 2014 (Spirits)
Datamonitor, Jan 2011, Pages: 33
Introduction
This databook provides key data and information on the Brandy in Uruguay (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The brandy category was valued at UYU275m ($13.1m) in 2009, representing a CAGR of 1.9% since 2004.
-By the end of 2014, the brandy category will be worth UYU303.2m ($14.5m), with an expected CAGR of 2% between 2009 and 2014.
-The brandy market volume totaled 1.8 million liters in 2009, representing a CAGR of 1.5% since 2004.
-By the end of 2014, the brandy market will total 1.9 million liters, with an expected CAGR of 1.4% between 2009 and 2014.
-The brandy market was led by other grape brandy segment with a 46.5% share in 2009.
Brandy in Uruguay (Spirits)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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