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Canned Fish and Seafood in Venezuela to 2013 (Canned Food)
Datamonitor, Jan 2011, Pages: 36
Introduction
This databook provides key data and information on the Canned Fish and Seafood in Venezuela (Canned Food). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The canned fish/seafood category was valued at VEF452,133.6m ($210.7m) in 2008, representing a CAGR of 9.8% since 2003.
-By the end of 2013, the canned fish/seafood category will be worth VEF689,412.4m ($321.3m), with an expected CAGR of 8.8% between 2008 and 2013.
-The canned fish/seafood market volume totaled 70.4 million kg in 2008, representing a CAGR of 4.5% since 2003.
-By the end of 2013, the canned fish/seafood market will total 85.3 million kg, with an expected CAGR of 3.9% between 2008 and 2013.
-The canned fish/seafood market was led by other canned fish/seafood (representing 74.2% of the total value), with tuna accounting for the remaining 25.8% share.
-Alimentos Margarita C.A. is the market leader with a 42.6% share of the market.
Canned Fish and Seafood in Venezuela (Canned Food)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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