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Canned Vegetables in Venezuela to 2013 (Canned Food)
Datamonitor, Jan 2011, Pages: 39
Introduction
This databook provides key data and information on the Canned Vegetables in Venezuela (Canned Food). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The canned vegetables category was valued at VEF46,381.9m ($21.6m) in 2008, representing a CAGR of 6.7% since 2003.
-By the end of 2013, the canned vegetables category will be worth VEF61,459.4m ($28.6m), with an expected CAGR of 5.8% between 2008 and 2013.
-The canned vegetables market volume totaled 11.7 million kg in 2008, representing a CAGR of 4.6% since 2003.
-By the end of 2013, the canned vegetables market will total 14.2 million kg, with an expected CAGR of 4% between 2008 and 2013.
-The canned vegetables market was led by tomatoes (representing 38.1% of the total value) followed by peas and sweetcorn, with a 35.1% and 19.4% market share, respectively. Mixed vegetables and other canned vegetables constitute the remaining segments with a 6.7% and 0.7% market share, respectively.
-Del Monte Foods Company is the market leader with a 22.8% share of the market.
Canned Vegetables in Venezuela (Canned Food)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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