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Frozen Bakery Products in Venezuela to 2013 (Frozen food)
Datamonitor, Jan 2011, Pages: 35
Introduction
This databook provides key data and information on the Frozen Bakery Products in Venezuela (Frozen food). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The frozen bakery products category was valued at VEF36,572.5m ($17m) in 2008, representing a CAGR of 4.2% since 2003.
-By the end of 2013, the frozen bakery products category will be worth VEF47,869.7m ($22.3m), with an expected CAGR of 5.5% between 2008 and 2013.
-The frozen bakery products market volume totaled 9.5 million kg in 2008, representing a CAGR of 3.9% since 2003.
-By the end of 2013, the frozen bakery products market will total 11.8 million kg, with an expected CAGR of 4.3% between 2008 and 2013.
-The frozen bakery products market was led by savory bakery products (representing 40.5% of the total value) followed by frozen bread and frozen morning goods, with a 26.9% and 19.8% market share, respectively. Other frozen bakery products accounts for the remaining 12.9% share.
-Alimentos Mulcoven, C.A. is the market leader with a 32.4% share of the market.
Frozen Bakery Products in Venezuela (Frozen food)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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