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Frozen Fish and Seafood in Venezuela to 2013 (Frozen food)
Datamonitor, Jan 2011, Pages: 34
Introduction
This databook provides key data and information on the Frozen Fish and Seafood in Venezuela (Frozen food). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The frozen fish/seafood category was valued at VEF9,987m ($4.7m) in 2008, representing a CAGR of 2% since 2003.
-By the end of 2013, the frozen fish/seafood category will be worth VEF11,712.1m ($5.5m), with an expected CAGR of 3.2% between 2008 and 2013.
-The frozen fish/seafood market volume totaled 3.3 million kg in 2008, representing a CAGR of 2.6% since 2003.
-By the end of 2013, the frozen fish/seafood market will total 3.7 million kg, with an expected CAGR of 2.4% between 2008 and 2013.
-The frozen fish/seafood market was led by coated fish/seafood (representing 36.4% of the total value) followed by raw fish and other fish/seafood, with a 32% and 22% market share, respectively. Raw seafood accounts for the remaining 9.7% share.
-Empresas Polar is the market leader with a 38.8% share of the market.
Frozen Fish and Seafood in Venezuela (Frozen food)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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