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Frozen Ready Meals in Venezuela to 2013 (Frozen food)
Datamonitor, Jan 2011, Pages: 38
Introduction
This databook provides key data and information on the Frozen Ready Meals in Venezuela (Frozen food). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The frozen ready meals category was valued at VEF305,081.3m ($142.2m) in 2008, representing a CAGR of 5.9% since 2003.
-By the end of 2013, the frozen ready meals category will be worth VEF399,773.8m ($186.3m), with an expected CAGR of 5.6% between 2008 and 2013.
-The frozen ready meals market volume totaled 33.7 million kg in 2008, representing a CAGR of 5.5% since 2003.
-By the end of 2013, the frozen ready meals market will total 40.4 million kg, with an expected CAGR of 3.7% between 2008 and 2013.
-The frozen ready meals market was led by meat/poultry-based ready meals (representing 36.9% of the total value) followed by noodle/pasta-based and fish-based ready meals, with a 28.2% and 25.1% market share, respectively. Other frozen and vegetable-based ready meals constitute the remaining segments with a 9.4% and 0.3% market share, respectively.
-International de Desarrollo S.A (La Granja) is the market leader with a 22% share of the market.
Frozen Ready Meals in Venezuela (Frozen food)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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