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Frozen Pizza in Venezuela to 2013 (Frozen food)
Datamonitor, Jan 2011, Pages: 34
Introduction
This databook provides key data and information on the Frozen Pizza in Venezuela (Frozen food). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The frozen pizza category was valued at VEF136,362.8m ($63.6m) in 2008, representing a CAGR of 6.4% since 2003.
-By the end of 2013, the frozen pizza category will be worth VEF196,240.5m ($91.5m), with an expected CAGR of 7.6% between 2008 and 2013.
-The frozen pizza market volume totaled 20.6 million kg in 2008, representing a CAGR of 6.2% since 2003.
-By the end of 2013, the frozen pizza market will total 26.3 million kg, with an expected CAGR of 5% between 2008 and 2013.
-The frozen pizza market was led by thin crust (representing 84.9% of the total value) followed by deep pan, with a 10.2% share. Other frozen pizza accounts for the remaining 4.9% share.
-Procesadora De Alimentos Kris Sa (Praksa) is the market leader with a 56.2% share of the market.
Frozen Pizza in Venezuela (Frozen food)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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