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Frozen Desserts in Venezuela to 2013 (Frozen food)
Datamonitor, Jan 2011, Pages: 31
Introduction
This databook provides key data and information on the Frozen Desserts in Venezuela (Frozen food). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The frozen desserts category was valued at VEF90m ($0.04m) in 2008, representing a CAGR of 5.8% since 2003.
-By the end of 2013, the frozen desserts category will be worth VEF128.5m ($0.1m), with an expected CAGR of 7.4% between 2008 and 2013.
-The frozen desserts market volume totaled 0.01 million kg in 2008, representing a CAGR of 5.1% since 2003.
-By the end of 2013, the frozen desserts market will total 0.02 million kg, with an expected CAGR of 5.6% between 2008 and 2013.
-Sara Lee Corporation is the market leader with a 31.3% share of the market.
Frozen Desserts in Venezuela (Frozen food)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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