Soft Drinks Market in Turkey - Product Launch Almanac 2010

Datamonitor, January 2011, Pages: 64

Introduction

Datamonitor’s Soft Drinks market in Turkey – Product Launch Almanac 2010 provides a complete guide to new product launches in Turkish soft drinks market since January 2010, This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the soft drinks market in Turkey, with data from 2004 to 2009 and forecasts to 2014.

Scope

- Soft Drinks market in Turkey - New product SKUs by category
- Soft Drinks market in Turkey - New product SKUs by manufacturer
- Soft Drinks market in Turkey - New product by pack type and materials
- Soft Drinks market in Turkey – New Product descriptions

Highlights

- 131 product SKUs launched in the Turkish soft drinks market
- Juices is the leading category in Turkish soft drinks market
- Coca-Cola and Tamek Gida ve Konsantre San. ve Tic. A.S. are the leading manufacturers in terms of new soft drinks products in Turkey

Reasons to Purchase

Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in Turkish Soft Drinks market
Analyze trends in product development over time

Overview
Catalyst
Summary
Executive Summary
131 product SKUs launched in the Turkish soft drinks market
Juices is the leading category in Turkish soft drinks market
Coca-Cola and Tamek Gida ve Konsantre San. ve Tic. A.S. are the leading manufacturers in terms of new soft drinks products in Turkey
Bottles was the dominant packing type in the new products launched in Turkish soft drinks market
Majority of the products launched in the soft drinks market used glass and plastic as the package materials
Introduction
How to use this report
Disclaimer
Market definition
Soft Drinks Market Overview
Market value, 2004–09
Market value forecast to 2014
Soft Drinks Product Analysis
New product SKUs by category
New product SKUs by manufacturer
New products by package type
New product by package material
Detailed Product Descriptions
Appendix
Further reading
Datamonitor consulting
How to contact experts in your industry

LIST OF FIGURES
Figure 1: Turkey, soft drinks market value by category ($m), 2004–09
Figure 2: Turkey, soft drinks market value by category ($m), 2009–14
Figure 3: Turkey, soft drinks market, new product SKUs by category, Jan 2010 – Dec 2010
Figure 4: Turkey, soft drinks market, new product SKUs by manufacturer, Jan 2010 – Dec 2010
Figure 5: Turkey, soft drinks market, new product by package type, Jan 2010 – Dec 2010
Figure 6: Turkey, soft drinks market, new product by package material, Jan 2010 – Dec 2010

LIST OF TABLES
Table 1: Soft drinks category definitions
Table 2: Turkey, soft drinks market value by category ($m), 2004–09
Table 3: Turkey, soft drinks market value by category ($m), 2009–14
Table 4: Turkey, soft drinks market, new product SKUs by category, Jan 2010 – Dec 2010
Table 5: Turkey, soft drinks market, new product SKUs by manufacturer, Jan 2010 – Dec 2010
Table 6: Turkey, soft drinks market, new product by package type, Jan 2010 – Dec 2010
Table 7: Turkey, soft drinks market, new product by package material, Jan 2010 – Dec 2010
Table 8: Fanta - Soft Drink - Blood Orange; Mandarin
Table 9: Bebelac Junior - Liquid Milk
Table 10: Dursu - Natural Spring Water
Table 11: Maaza - Fruit Juice - Guava; Passion Fruit; Tropical
Table 12: Pokka - Fruit Drink - Mango; Mixed Fruit
Table 13: Enjoy - Functional Drinks - Mango & Passion Fruit; Strawberry & Banana
Table 14: Danone Akmina - Extra Natural Mineral Water
Table 15: Damla Minera - Mineral Water - Apple; Lemon; Mandarin; Plain; Sour Cherry; Strawberry
Table 16: Maresi - Vienna Ice Coffee - Cappuccino; Coffee & Milk; No Added Sugar
Table 17: KV - Naturalniy Mineralniy Gazirovannyi Napitok - Klubnika; Lemon; Miks; Vishnya; Yabloko
Table 18: Misty 333 - Flavored Carbonated Beverage - Cola; Green Apple; Orange
Table 19: Dimes Buzz - Sour Apple Drink
Table 20: Tamek Cartoon Network Ben 10 Alien Force - Mixed Fruit Juice
Table 21: Dimes Buzz - Sugar Free Lemonade
Table 22: Borjomi Export - Natural Mineral Water
Table 23: Danone Akmina - Natural Carbonated Orange Mineral Water
Table 24: Kizilcahamam Camlik - Natural Mineral Water
Table 25: Maldiv - Fruit Nectar - Apricot and Apple; Mixed Fruit; Orange and Apple; Sour Cherry and Apple
Table 26: The Bosphorus Brand Bozca - Premium Urban Drink Fruit Soda - Apple; Pomegranate
Table 27: Danone Hayat Disney Periler - Natural Mineral Water
Table 28: Dogadan - Drink - Mint, Sage and Lemon; Mixed Berries; Pomegranate
Table 29: Elite Natural - Juice - Acai, Pomegranate and Blackberry; Blueberry Juice
Table 30: Uludag Narata - Fruit Juice - Orange; Pomegranate
Table 31: Jucy - Fruit Juice - Apple; Apricot; Mixed Fruit; Orange; Peach; Sour Cherry
Table 32: Tamek - Tomato Juice
Table 33: Aroma - Fruit Drink - Strawberry & Apple
Table 34: Tamek - Fruit Juice - Grape; Orange; Pomegranate
Table 35: Hunter - Energy Drink
Table 36: Acqua Panna - Natural Mineral Water
Table 37: Kestane - Natural Spring Water
Table 38: M Selection - Mixed Fruit Juice - Apple, Peach, Orange and Pineapple; Sour Cherry, Grape and Blueberry
Table 39: Zest - Fruit Syrup - Orange; Sour Cherry
Table 40: Nestle Nesquik - Chocolate Drink Powder With Vitamins and Minerals
Table 41: Clearly Canadian - Sparkling Water - Black Cherry; Mountain Blackberry; Orchard Peach; Wild Raspberry
Table 42: Britvic - Flavored Carbonated Water - Bitter Lemon; Ginger Ale; Grape Fruit; Pineapple
Table 43: Dimes Classic - Fruitmix Nectar - Mixed Fruits; Orange Fruits; Yellow Fruits
Table 44: Britvic J2O - Juice Drink - Apple and Blueberry; Apple and Mango; Apple and Melon; Apple and Raspberry; Orange and Passion Fruit; Orange and Pomegranate
Table 45: Ocean Spray - Cranberry Classic Juice
Table 46: Robinsons Fruit Shoot - Juice Drink - Apple; Blackcurrant and Apple; Summer Fruits
Table 47: Hochwald - Plant-Based Coffee Whitener
Table 48: East'N Bull - Mixed Fruit Juice - Apple, Peach and Orange; Sour Cherry, Pomegranate and Strawberry
Table 49: Maxima - Energy Drink
Table 50: Sunpride - Strawberry Grape Juice
Table 51: Kink Active + - Mineral Rich Spring Water With Vitamins - Apple; Lemon & Vitamin C; Strawberry
Table 52: Schweppes Gazoz - Carbonated Water - Lemon Flavor
Table 53: Cappy - Limonata (Lemonade)

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