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Telco Service Innovation Project: KKBOX Case Study
Ovum, Jan 2011, Pages: 16
Introduction
KKBOX is the largest music subscription service in the greater China region and owns the largest Chinese song database in the world.
Features and benefits
- Provides a service description of the KKBOX service, along with an analysis of its revenue model and partnership strategy with local telcos.
- Describes the consumer value-added service that has attracted Chinese-language users to the service in Taiwan.
Highlights
Describes the benefits to telco partners arising from KKBOX.
Your key questions answered
- What services does KKBOX offer in the Taiwan market?
- Which partnerships with telcos and content providers have been essential to KKBOX's success?
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