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Enterprise Mobility Strategies in India
Ovum, Jan 2011, Pages: 17
Introduction
Enterprise mobility in India is still in its early stages of development. IT expenditure in Indian enterprises has typically been low, and the adoption of enterprise mobility services has only occurred on a tactical level. However, this is beginning to change as Indian enterprises recognize the need to add mobility to their ICT strategies.
Features and benefits
- Enterprise mobility in India is synonymous with mobile email. Is there scope beyond this service?
- The growth of 3G will increase the addressable market for enterprise mobility in India.
Highlights
- The enterprise mobility market in India is different than in the developed markets of the US and Western Europe for a number of reasons, including: the different stages of economic development; the different growth patterns of broadband and telecoms; and different work cultures.
- The Indian economy is a key driver for the growth of enterprise mobility in India as expanding enterprises will use mobile services to better serve their customers. Mobile operators are increasingly targeting enterprises as a way to attract high ARPU customers.
Your key questions answered
- What is the current state of the enterprise mobility market in India?
- What are the key drivers for this segment and how will they shape it in the future?
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