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High-Performance Wholesale
Ovum, Jan 2011, Pages: 13
Introduction
Wholesalers across the globe are attempting to reduce their dependence on low-margin commodity services. One strategy that some players are adopting is to offer services with exceptional performance characteristics. By differentiating themselves from their competitors, they can secure business from niche markets that need these capabilities and are willing to pay more for them.
Features and benefits
- Learn about the range of exceptional service characteristics demanded by intermediaries and supported by telecoms wholesalers.
- Understand the pros and cons of offering niche high performance services or a broad portfolio of tailorable wholesale services.
Highlights
- Although some high-performance wholesale services can command a price premium, the rate of technical advance and service innovation in the industry means those price premiums quickly get eroded.
Your key questions answered
- What exceptional service characteristics are demanded by intermediaries?
- Which wholesale customer segments require services with exceptional characteristics?
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