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Mobile Money in Emerging Markets: 2010-15 Outlook
Ovum, Dec 2010, Pages: 20
The success of Safaricom’s M-Pesa mobile money service in Kenya and the increasing mobile penetration among users with limited access to banking services makes mobile money a compelling prospect in emerging markets. With approximately 90 deployments and 30 million subscribers around the world, the success of mobile money services appears to be assured.
This report finds that while demand for mobile money services is strong, it is also uneven across markets. Service providers still need to refine their service design, pricing, and agent network strategy. Regulation of mobile money services is still evolving in many markets, and the critical issue of interoperability looks unlikely to be addressed in the medium term, which could affect growth across the entire market.
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