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Chinese Digestive Health Ingredients Market
Frost & Sullivan, Dec 2010, Pages: 121
This Frost & Sullivan research service titled Chinese Digestive Health Ingredients Market examines drivers and restraints for growth, pricing, technology, legislation, and demand trends. An in-depth analysis of the competitive situation including vendors’ market shares is performed, along with detailed profiles of the key vendors in the industry. In this research, Frost & Sullivan's expert analysts thoroughly examine the following product sectors: prebiotics, probiotics, and digestive enzymes.
Market Overview
Changing Diet Patterns That Focus on Nutrition and Health Drive Growth of Digestive Health Ingredients Market in China
The Chinese digestive health ingredients market comprising prebiotics, probiotics, and digestive enzymes is progressing rapidly due to the increasing awareness about the benefits of digestive health products and the changing diet pattern of consumers. Between January 2008 and June 2009, nearly 569 functional food products including dairy products, beverages, and confectionaries were launched in the market, out of which about 50 percent claimed to aid digestion. “Enhanced efficiency of ingredients and increasing scientific evidence on the advantages of prebiotics and probiotics are the major factors attracting consumers to digestive health foods,” says the analyst of this research service. Consumers’ re-evaluation of health and consideration of treating health conditions through diet provide a huge potential consumer base for digestive health products in categories such as food and beverage and dietary supplements.
“Dairy application continues to be the most successful sector, accounting for over 80 percent of prebiotic products currently available in the market,” observes the analyst. “In addition, a growing number of beverage manufacturers use prebiotics either for promoting the ‘keep healthy factor’ to the consumer or for adding extra fibre to fruit beverage products.” Creating awareness among consumers has become important for prebiotics manufacturers at this early stage in the Chinese digestive health ingredients market. The onus is upon the manufacturers to provide scientific evidence of the product’s benefits either in the form of clinical trials and other scientific research. “Overcoming consumer skepticism will be a major challenge to maximize the long-term growth potential of digestive health products, especially in the current economic climate,” observes the analyst. “Functional food, particularly those delivering digestive and immunity health benefits, must strike a balance between scientific and sensory benefits.”
The total Chinese digestive health ingredients market is likely to be driven by the steadily growing probiotics segment. Drawing attention toward informative marketing tactics to educate a wide range of consumers about the benefits of digestive health products will be an effective tool. At the same time, all the available opportunities should be assessed to make more expansive claims when promoting products with strong digestive health credentials. The sales of these functional foods and supplements are expected to be more than that of pharmaceuticals in the future.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
Prebiotics Market
- Isomalto-oligosaccharide
- Fructans (includes Fructooligosaccharidesand Inulin)
- Galactooligosaccharides
- Xylo Oligosaccharides
- Others (include Mannanoligosaccharides, Soy oligosaccharides, Trehalose, Erythritol)
Probiotics End Use Application Market
- Dairy Yoghurt and Yoghurt Drink Probiotics
- Non-dairy Food and Beverage Probiotics
- Dietary Supplement Probiotics
Digestive Enzyme Market
- Carbohydrases
- Proteases
- Lipases
- Lactases
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