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Qatar Consumer Electronics Report Q1 2011
Business Monitor International, Jan 2011, Pages: 43
Qatar Consumer Electronics Report provides industry professionals and strategists, corporate analysts, electronics associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Qatar's consumer electronics industry.
Qatar’s consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and video, audio and gaming products, is projected at around US$459mn in 2011. This is expected to increase to US$579mn by 2015, driven by new technologies and the growing popularity of digital lifestyle products such as LCD TV sets, feature-rich notebook computers and digital cameras as well as other key product groups, and also by ongoing development of the electronics Qatar retail sector.
The addressable market for consumer electronics devices will be driven by a rapidly expanding economy and an average population growth rate of 3% over the next five years. An evolving retail landscape will help to stimulate sales of consumer electronics devices, as the market grows at an expected 2011-2015 compound annual growth rate (CAGR) of 6%. Other drivers will include product innovation and factors such as increased competition in the mobile communications sector and the rollout of high-spend broadband services.
Computers Computer hardware accounted for about 48% of Qatari consumer electronics spending in 2009. BMI forecasts Qatari domestic market computer hardware sales (including notebooks and accessories) of US$225mn in 2011, up from US$205mn in 2010. Computer hardware CAGR for the 2011-2015 period is forecast at about 8.9%, with drivers including tenders in sectors such as healthcare and education.
AV Devices Audio and video (AV) devices accounted for around 36% of Qatari consumer electronics spending in 2009. Qatar’s domestic AV device market is estimated at US$155mn in 2011. The market is projected to grow at a CAGR of 2.2% between 2011 and 2015 to US$169mn by 2015.
Mobile Handsets Handset sales in Qatar are expected to grow at a CAGR of 54.4% in 2011-2015 to US$94mn by the end of the forecast period. The replacement market will continue to dominate as mobile penetration passes 211% in 2015, and there will be growing demand for smartphones and 3G handsets. Handset sales should receive a boost from increased competition in the mobile communications market following the launch of Virgin Mobile in May 2010 and Vodafone Qatar in August 2009.
During 2010, Vodafone Qatar promised to launch internet-enabled low-cost handsets, some for as little as US$20, to encourage uptake from lower-income consumers.
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