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World Video Content Delivery Networks Market 2011
Frost & Sullivan, Dec 2010, Pages: 47
This research covers the world video content delivery network markets. Content delivery networks or CDNs enable non-disruptive distribution of content over the Internet from the original source server to millions of end-users. This research covers the various growth drivers, restraints, industry challenges, market and technology trends and analyzes the growth and revenue forecasts for the world video content delivery networks market. The leading companies in this market are Akamai, Limelight Networks, Level 3, and Internap.
Research Overview
This Frost & Sullivan research service titled World Video Content Delivery Networks Market provides an overview of the IP video network management market and the factors that will affect its growth in future. It analyzes the market drivers and restraints and challenges faced by the industry. It also offers revenue forecasts and projects demand for video content delivery networks in the future.
Market Overview
Adoption of OTT Services and Streaming Video Continues to Spur the Growth of Content Delivery Networks
Content delivery networks (CDNs) enable the distribution of the vast majority of all video content delivered on the Internet and today, still accounts for a large portion of the revenue CDN vendors receive. Thanks in large part to over-the-top (OTT) subscription services like Netflix, Hulu Plus and the ever increasing usage of broadband-enabled devices, CDNs continue to deliver higher volumes of video at significantly higher qualities. “While the CDN market continues to evolve with vendors focusing on more value add services, the delivery of video content is still crucial in helping them reach economics of scale with their network,” notes the analyst of this research. “And, as consumers continue to watch more video, at higher quality and on more devices, video will continue to play a very important role in helping CDNs grow their business for the next stage of the video revolution.'
The biggest trend affecting the market over the past 12-18 months is the emergence of broadcast quality content being available through over-the-top services. Subscription-based offerings from Netflix and Hulu Plus along with videos from most major broadcasters have created a tremendous amount of new traffic for the CDNs to deliver. “In addition, the past 12 months have shown a substantial increase in the quality of the video being delivered,” adds the analyst. “Today, it's not uncommon to see videos encoded at 2Mbps or higher which was rare 24 months ago.”
Offering Additional Services is Key to Success
Factors such as competitive pricing, multi-format support and value-added services are restraints that could have a significant impact on the demand for content delivery networks services. In addition, the growing convergence of mobile, traditional broadcast, and Internet platforms induces the need for CDN to tune their services for multi-network delivery. “The increasing consumption of video via platforms such as iTunes, Netflix and others have encouraged efforts from media companies to exploit the online medium and distribute more content through as many platforms as possible,” states the analyst. “Further, as CDN technology like HTTP-based adaptive streaming becomes more efficient, there is a notable increase in demand for long-form content in higher quality.”
The barriers to entry in the CDN market are high, especially if the goal is to become a leading vendor in the space, based on revenue. Most CDNs who try are subject to the usual pitfalls: of not having enough capital to see their plan to fruition, trying to do too much too soon, not having the technical resources and R&D to be successful and trying to be everything to everybody. “As CDN try to stand apart from the crowd, more vendors will look at offering additional pieces of the entire video ecosystem including solutions like transcoding and media management,” comments the analyst. “This is a crucial step for CDNs since these services are needed more and more by customers as the market continues to expand.”
Technology
The following technologies are covered in this research:
- Streaming media
- Content delivery
- Online video
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