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Viewing report
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Social Network Recommendations and Media Consumption
The Diffusion Group, Dec 2010, Pages: 35
Social Networks (SNs) are now a widely used Web 2.0 application, allowing users to connect to others in a “friendly” online environment defined in many ways by the user themselves. Besides communicating with families and friends, making business connections, and playing social games, consumers increasingly rely on SNs to get pre-purchase recommendations on a wide variety of products and services. This report offers insight into the impact of such recommendations on the consumption and purchase of media, in particular books, music, TV shows, and movies.
This document analyzes the social network population in terms of several segments:
- Engagers (those that have consumed media because of a friend’s recommendations) and Non-Engagers (those that have not); and
- Buyers (those Engagers that have purchased media because of a friend’s recommendations) and Non-Buyers (those Engagers that have not).
Additionally, it offers a detailed profile of each of these consumer segments, including demographics, use of video-on-demand and online video services, and a variety of other characteristics.
Key Words: PayTV, Michael Greeson, Social Network, Facebook, Media Purchases, Video-on-Demand
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