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European Survey of Consumer Attitudes towards OVI Maps, Apps and Terminal Mode
SBD, Jan 2011, Pages: 171
Over 60% of European and Chinese consumers claim a smartphone kit will be important when deciding to buy their next car or are willing to pay a premium for access to apps in the car...
The smartphone market is growing rapidly in China and Europe, and there is a great level of interest within the automotive industry to understand whether this will translate into a similar growth in demand for in-car app-based infotainment.
The opportunities for selling new features and improving the overall user experience are leading vehicle manufacturers to strongly consider app based infotainment and smartphone integration solutions. However, before the automotive industry moves forward in this direction, it is vital to understand consumer attitudes towards of apps usage and interest for smartphone screen duplication in the car.
With this in mind, SBD has conducted two exclusive end-user surveys to analyse and help vehicle manufacturers understand how smartphone owners are using apps and what their level of interest is for using those apps in the car.
This survey will enable you to:
- Understand how Chinese and European consumers react to app-based infotainment systems
- Learn how much consumers are willing to pay for smartphone integration in the car
- Develop the right strategies based on actual consumer feedback
- Reduce the risk of launching the wrong products in this rapidly evolving market
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China Survey of Consumer Attitudes towards Phone and In-Car Apps China Telematics
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