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Alcoholic Drinks Overview: A Tentative Recovery and the Great Regional Divide
Euromonitor International, Dec 2010, Pages: 51
With on-trade sales growing stronger and forecast projections acquiring a bullish tone yet again, the alcoholic drinks industry finds itself in a state of optimistic recovery. Yet discrepancies are still lurking behind top line figures; emerging markets reaffirm their role as the primary locomotive for growth while mature markets are still mired in stagnation as the on-trade's resurgence is entirely down to developing nations' bounce back. So what does the future hold?
The Alcoholic Drinks Overview: A Tentative Recovery and the Great Regional Divide global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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