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Biscuits in India
Euromonitor International, Nov 2011, Pages: 80
During the last two years of the review period, the industry witnessed considerable innovation in savoury biscuits and crackers. The launch of Aliva by Frito-?Lay, the snack food division of PepsiCo in 2009, introduced baked crackers to consumers. Parle Products introduced sugar-free cream crackers. Consumers are moving towards savoury biscuits and crackers which have added health benefits. Regional brands (such as Anmol, Bisk Farm and Priya in Eastern India) are providing strong completion to...
The Biscuits in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Biscuits market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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