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Baked Goods in Kenya

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    Report

  • 18 Pages
  • November 2023
  • Region: Kenya
  • Euromonitor International
  • ID: 1541397
Baked goods in Kenya has experienced substantial unit price increases, particularly in bread, marked by strong double-digit growth. This escalation is primarily attributed to the heightened global wheat prices, a consequence of the ongoing Ukraine-Russia war. Considering Russia and Ukraine's significant role as exporters of over a quarter of the world's wheat, the war has inevitably led to increased costs globally for baked goods.

The Baked Goods in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Baked Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

BAKED GOODS IN KENYAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Baked goods impacted by global and national events in 2023
  • Local strength and rising health consciousness
  • As the competitive landscape sees consolidation, artisanal bakeries continue to rise
PROPSECTS AND OPPORTUNITIES
  • Leavened bread to continue rising
  • Health focus will increase while product development diversifies
  • Traditional options with a twist
CATEGORY DATA
  • Table 1 Sales of Baked Goods by Category: Volume 2018-2023
  • Table 2 Sales of Baked Goods by Category: Value 2018-2023
  • Table 3 Sales of Baked Goods by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Baked Goods by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Baked Goods: % Value 2019-2023
  • Table 6 LBN Brand Shares of Baked Goods: % Value 2020-2023
  • Table 7 Distribution of Baked Goods by Format: % Value 2018-2023
  • Table 8 Forecast Sales of Baked Goods by Category: Volume 2023-2028
  • Table 9 Forecast Sales of Baked Goods by Category: Value 2023-2028
  • Table 10 Forecast Sales of Baked Goods by Category: % Volume Growth 2023-2028
  • Table 11 Forecast Sales of Baked Goods by Category: % Value Growth 2023-2028
STAPLE FOODS IN KENYA
EXECUTIVE SUMMARY
  • Staple foods in 2023: The big picture
  • Key trends in 2023
  • Competitive Landscape
  • Channel developments
  • What next for staple foods?
MARKET DATA
  • Table 12 Sales of Staple Foods by Category: Volume 2018-2023
  • Table 13 Sales of Staple Foods by Category: Value 2018-2023
  • Table 14 Sales of Staple Foods by Category: % Volume Growth 2018-2023
  • Table 15 Sales of Staple Foods by Category: % Value Growth 2018-2023
  • Table 16 NBO Company Shares of Staple Foods: % Value 2019-2023
  • Table 17 LBN Brand Shares of Staple Foods: % Value 2020-2023
  • Table 18 Distribution of Staple Foods by Format: % Value 2018-2023
  • Table 19 Forecast Sales of Staple Foods by Category: Volume 2023-2028
  • Table 20 Forecast Sales of Staple Foods by Category: Value 2023-2028
  • Table 21 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
  • Table 22 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources