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Baked Goods In Kenya
Euromonitor International, Dec 2011, Pages: 40
The category was affected by rising prices at the end of the review period due to economic pressure, inflation and a weakening Kenyan shilling. Prices of inputs increased by as much as 50% from 2010 due to these factors, and this had a detrimental effect on the category. However, demand for products is still on the rise, and as such the category continued to register growth.
The Baked Goods in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Baked Goods market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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