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Baked Goods in Morocco

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    Report

  • 22 Pages
  • November 2023
  • Region: Morocco
  • Euromonitor International
  • ID: 1541400
In 2023, the economic recession has driven a significant change in consumer habits among Moroccans. As a result, there is a noticeable increase in the consumption of unpackaged bread. Consumers are moving away from modern dishes like pasta or rice-based meals, and even breakfast cereals, to embrace bread-based meals. This shift can be attributed to the growth of family-run bakers and pastry shops, particularly those located in neighbourhoods near consumers.

The Baked Goods in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Baked Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

BAKED GOODS IN MOROCCOKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Evolving preferences to unpackaged bread and local bakers
  • Agricultural challenges and price impact
  • Packaged cakes thrive through promotions and variety
PROSPECTS AND OPPORTUNITIES
  • Dominance of bread and growth in artisanal baked goods
  • Upward price tendency and cereal imports
  • Challenges to packaged baked goods and changing consumption habits
CATEGORY DATA
  • Table 1 Sales of Baked Goods by Category: Volume 2018-2023
  • Table 2 Sales of Baked Goods by Category: Value 2018-2023
  • Table 3 Sales of Baked Goods by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Baked Goods by Category: % Value Growth 2018-2023
  • Table 5 Sales of Pastries by Type: % Value 2018-2023
  • Table 6 NBO Company Shares of Baked Goods: % Value 2019-2023
  • Table 7 LBN Brand Shares of Baked Goods: % Value 2020-2023
  • Table 8 Distribution of Baked Goods by Format: % Value 2018-2023
  • Table 9 Forecast Sales of Baked Goods by Category: Volume 2023-2028
  • Table 10 Forecast Sales of Baked Goods by Category: Value 2023-2028
  • Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2023-2028
  • Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2023-2028
STAPLE FOODS IN MOROCCO
EXECUTIVE SUMMARY
  • Staple foods in 2023: The big picture
  • Key trends in 2023
  • Competitive Landscape
  • Channel developments
  • What next for staple foods?
MARKET DATA
  • Table 13 Sales of Staple Foods by Category: Volume 2018-2023
  • Table 14 Sales of Staple Foods by Category: Value 2018-2023
  • Table 15 Sales of Staple Foods by Category: % Volume Growth 2018-2023
  • Table 16 Sales of Staple Foods by Category: % Value Growth 2018-2023
  • Table 17 NBO Company Shares of Staple Foods: % Value 2019-2023
  • Table 18 LBN Brand Shares of Staple Foods: % Value 2020-2023
  • Table 19 Penetration of Private Label by Category: % Value 2018-2023
  • Table 20 Distribution of Staple Foods by Format: % Value 2018-2023
  • Table 21 Forecast Sales of Staple Foods by Category: Volume 2023-2028
  • Table 22 Forecast Sales of Staple Foods by Category: Value 2023-2028
  • Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
  • Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources