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Beer - Guatemala
Euromonitor International, Dec 2010, Pages: 31
Beer is the most important category in alcoholic drinks in Guatemala, accounting for 78% of all volume sales in the country. Guatemala’s beer consumption has deep roots, dating back to the 19th century, but per capita consumption of this product in the country is still the lowest in all Latin America, at just 10 litres. The country’s large indigenous population, which mostly consumes white rum or other spirits as well as clandestinely/artisanally produced spirits, is the main reason as to why...
The Beer in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beer market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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