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Beer - Iran
Euromonitor International, Dec 2010, Pages: 21
Non-alcoholic beer is highly developed and established in Iran. The government played a key role in boosting the demand for non-alcoholic beer as, after the introduction of legislation banning the advertising of cola carbonates other than in stores, it encouraged the drinking of non-alcoholic beer by stressing its health benefits. The younger generation in Iran continued to boost demand for non-alcoholic beer, especially new flavours with different and attractive packaging.
The Beer in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beer market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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