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Beer - Russia
Euromonitor International, Dec 2010, Pages: 61
Before the crisis, Russian brewers were bought up by Western companies on a large scale. These companies were seeking significant increases in profitability, as sales of beer in Europe stagnated. However, brewing companies felt uncomfortable in Russia in 2010. Officials and parliamentarians were increasingly talking about taking increasing control over the industry, promising to equate beer with spirits. In 2010, the Russian government tripled taxes on beer due in its anti-alcohol campaign. The...
The Beer in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beer market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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