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Beer - Singapore

Euromonitor International, Dec 2010, Pages: 40


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The much-anticipated high volume sales generated by the football World Cup were a dream come true for some beer companies and distributors in 2010. On-trade establishments, particularly traditional establishments like coffee shops, where beers were sold at cheaper prices as compared to modern on-trade establishments like pubs, saw an increase in sales during World Cup.

The Beer in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Beer market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.






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