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Beer - Turkey
Euromonitor International, Dec 2010, Pages: 37
Due to the smoking ban in enclosed areas, which became effective in July 2009, consumers started to spend less time in bars and pubs, or they started to prefer places with a garden. Therefore, the growth rate of beer decreased in 2009 in the on-trade channel, and it is expected to be slower in 2010 compared to the review period given the development of the socalising at home trend and the negative economic climate which led to more people decreasing their nights out.
The Beer in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beer market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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