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Beer - USA
Euromonitor International, Dec 2010, Pages: 60
In 2010, the large percentage of unemployed men aged 21-35 years has been blamed for the almost 2% volume decline in the total beer market. Unemployment has greatly polarised drinkers causing them to view beer as more of a luxury item rather than a necessary staple. These typical consumers of standard beers are either ‘trading down’ to cheaper economy beers or ‘trading away’ to craft and craft-like beers in treating each purchase as a reward. To this effect, volume sales of domestic premium...
The Beer in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beer market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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