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Hot Drinks New Product Innovations 2010
Euromonitor International, Dec 2010, Pages: 30
Hot drinks consumption around the world is often based on long-standing cultural traditions and also differs widely by region. New product launches need to complement these behaviours or risk losing relevance among consumers. This report examines steps manufacturers around the world are taking to identify population segments and local trends that offer opportunities for hot drinks innovation, and identifies key trends for future category expansion through product development.
The Hot Drinks New Product Innovations 2010 global briefing offers an insight into to the size and shape of the Hot Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on both retail and foodservice.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Hot Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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