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Irons - United Kingdom

Euromonitor International, June 2010, Pages: 50


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Polarisation became the driving force in the UK irons category in 2009. On the one hand, supermarkets competed at the lower end of the category. Wm Morrison Supermarkets Plc, for example, sold irons for just £4.99 each – according to Euromonitor International storecheck data in 2009. On the other hand, as price competition was not an option, manufacturers moved into more complex products and extra features where they could compete in added value. By doing so, branded manufacturers managed to...

The Irons in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Air Conditioners, Air Coolers, Air Purifiers, Blenders, Body Shavers, Breadmakers, Ceiling Fans, Citrus Pressers, Coffee Machines, Coffee Mills, Convector Heaters, Cooling Fans, Cylinder Vacuum Cleaners, Deep Fat Fryers, Dehumidifiers, Electric Blankets, Electric Fires, Electric Grills, Electric Steamers, Fan Heaters, Food and Meat Slicers, Food Processors, Grinders and Choppers, Hair Care Appliances, Handheld Vacuum Cleaners, Humidifiers, Induction Cookers, Juice Extractors, Kettles, Mixers, Oil-Filled Radiators, Oral Hygiene Appliances, Other Food Preparation Appliances, Other Heating Appliances, Other Personal Care Appliances, Other Small Cooking Appliances, Other Small Kitchen Appliances (Non-Cooking), Other Vacuum Cleaners, Pancake Makers, Panel Heaters, Rice Cookers, Rotisseries and Roasters, Sandwich Makers, Slow Cookers, Smoothie Makers, Tabletop Ovens, Toasters, Toasters Ovens, Upright Vacuum Cleaners, Waffle Makers, Wet and Dry Vacuum Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Irons market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.





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